Issue 001: Beginnings​

Conceptualising, researching, designing and developing our namesake publication remains one of the biggest, and most important, projects we’ve ever undertaken. Many months’ worth of work were completed to envision our brand and create an identity with the strength and flexibility to carry the broad spectrum of conversations we’ve always known boom saloon will house. 

Ever considered, our approach was cemented early on with a strong emphasis on print. We learnt that we’d need to communicate through words as much as we would with brilliant imagery – dictating a need to put the same level of thought into each of these as we did all other aspects of boom saloon. This meant meticulously selecting typefaces and using layouts that gave our carefully curated content room to breathe. This close attention to detail was reflected in every future design decision, from the colour palettes used across our social channels to the consideration behind our logo – a fresh iteration of a classic Garamond typeface which signifies our understanding of the foundations of typography, whilst reflecting our ongoing work to move forward, collectively. Increased kerning speaks to our work to create space for all, whilst an unexpected use of lowercase letters alludes to our work to democratise creativity. 

Measuring in at 200x260mm, boom saloon holds space for defining editorial whilst remaining of a size easy to transport. We work with a number of different paper stocks, frequently including x and x, to ensure the content we have the privilege of publishing is showcased in the best possible manner. Our humble print run is locally printed lithographically to allow us to achieve the best colour quality, before being perfect bound to deliver a high quality piece of print to treasure.