FLIP
Client:
Label Ventures
Brief:
Bringing together the world’s most pioneering studios, Label Ventures act as the record label of the agency world – ever on the pulse with the brightest minds in strategy, tech and design. To showcase this extraordinary collection of mavericks, Label Ventures commissioned us to create a new publication. This served as a keepsake for those whose ideas filled its pages, along with their own networks, potential clients and people of interest throughout the creative and digital industries. It became home to the misfits and pioneers whose ideas drive us forward and challenge us to break new ground – inspiring all who read it and marking out Label Ventures as the go-to for innovative communities of people striving for a better, more connected world.
Services:
Branding, Graphic Design, Publication Design, Editing, Print Management
Specification:
200 mm × 260 mm
Stock:
UPM Fine Offset, 250 gsm; UPM Fine
Offset, 150 gsm; UPM Fine Offset,
170 gsm
Label Ventures is a global professional services network dedicated to helping ambitious organisations grow in ways that benefit both people and the planet. FLIP grew from their’ desire to rethink how ideas move through our industry. Instead of a corporate report or a run of the mill brochure, they sought something rarer: a publication that could mirror the creative labyrinth inside the minds of the strategists, designers and innovators shaping our future. Keen to explore high-level conversations within these sectors, they commissioned boom saloon to launch a new publication that captured the voices of pioneering industry figures while breaking away from traditional magazine conventions. The goal was to create a publication that celebrated curiosity, creativity and socially conscious thinking, while serving as a keepsake and networking tool for the participants and their wider networks.
We approached the project by rethinking the traditional magazine format. FLIP is physically designed to ‘flip’ midway, splitting the publication into two halves: the first half provides space for in-depth exploration of four lead interviews, allowing their insights to breathe and resonate; the second half, the flip, expands on the most exciting tangents, connections and reflections generated during the conversations.
Across its pages, readers encounter a woven conversation: Tim Harford’s curiosity-led thinking, Andres Roberts’ bio-leadership philosophies, IBM’s Ash Minhas on imagination as strategy, Helena Good on reshaping education through creativity. Visual interludes – including Natalia Poniatowska’s lyrical photography and a playlist from Tom Miskin – become breathing spaces, allowing the publication to expand beyond insight into atmosphere.
FLIP’s typographic language played a key role in defining its personality: traditional yet unexpected Grand Cru paired with modern grotesque Neue Montreal conveyed professionalism, energy and playfulness. Collage, layout experimentation and design sequencing were all used to create a visually dynamic, memorable and conceptually rich publication.
FLIP successfully positioned Label Ventures as the “record label” of the creative agency world – showcasing and celebrating the misfits, pioneers and innovators whose ideas push boundaries and do good. The publication served as a tangible artifact for contributors, inspiring readers across the creative and digital industries while reinforcing Label Ventures’ reputation as a hub for socially conscious innovation.
Through FLIP, we demonstrated our ability to deliver bold, conceptually-driven publications that marry print craft, design thinking and editorial storytelling. The project reinforces our positioning as a studio that transforms client ideas into visually and intellectually engaging print experiences, while maintaining a focus on positive social impact and conceptual experimentation. By translating high-level conversations into a playful, sophisticated and thought-provoking publication, we helped Label Ventures amplify their mission, celebrate pioneering voices and foster connections across global creative networks.
