The European Social Work Research Association (ESWRA) works to create a hub for social work research development, collaboration and exchange across Europe. ESWRA’s vision is to take forward the development, practice and utilisation of social work research to enhance knowledge about individual and social problems, and to promote just and equitable societies.
Launched in 2011, the European Conference of Social Work Research (ECSWR) is ESWRA’s biggest global event. Highly regarded amongst social work researchers, it is an important annual event for sharing and debating research findings and ideas as well as networking.
the boom room was approached to create the artwork to feature across all collateral for 2018’s conference, from books of excerpts to main programmes, invitations and websites. The client was keen to use a Scottish landscape as the starting point, injected with a vibrancy and dynamism fitting of the eclectic multicultural audience who would be in attendance.
We settled on an image which illustrated the quiet, reflective nature of care – at once peaceful yet arresting. From here we experimented with a selection of colour palettes, utilising collage to add unexpected new developments akin to those of the latest industry research.
The finished piece displays a cool, clean colour palette in line with Scotland’s real life landscapes; this is brought to life with eye catching, unexpected pops of colour uncovering unassuming elements of the landscape. These illustrate ESWRA’s work to champion collaboration in an environment at once familiar and understood yet constantly evolving.