Percolate

Client:
Cro+Kow

Brief:
To explore how publishing might evolve within a circular, low-impact future, we initiated a two-day creative residency with collaborators, members and friends Sylwia Kowalczyk and Simon Crofts. The intention was to interrogate what we keep, what we pass on and what forms our creative legacy when traditional print processes are stripped back.

As a team, we gathered in Sylwia & Simon’s studio to collaborate on Sylwia’s Speculations project and test how far we could push a magazine before it is no longer considered to be a magazine. Following on from our two days with Sylwia & Simon, we were tasked with creating a unique publication to document our findings. Instead of producing a polished publication, the brief called for a rapid, instinctive piece that captured the energy of the experience itself – a record of conversations shared, sketches doodled, recipes discussed, questions posed and observations generated in real time.

The aim was to create a publication that functioned almost like a field diary: a distilled snapshot of boom saloon’s ethos, internal thinking and cultural DNA, produced with minimal waste and maximum candour. We created a small, hand-finished zine that demonstrated the principles of circularity through its very construction. The publication was created from a single sheet of paper, cut and folded into form without binding or excess materials, and completed within an intentionally constrained 25-hour window.

Unedited and unproofed by design, the zine had to embrace imperfection as method, allowing spontaneity, constraint and material limitation to shape both content and form. The final piece serves not as a traditional magazine, but as a raw, intimate artefact; proof that sustainable publishing can be playful, immediate and deeply human when process, concept and material are brought into alignment.

Services:
Branding, Graphic Design, Publication Design, Editing, Print Management

Specification:
Full, 594 mm × 841 mm; Folded, 126 mm × 176 mm

Typefaces:
Neue Haas Grotesk, Christian Schwartz; Consolas, Luc(as) de Groot; Editorial New, Pangram Pangram; Times New Roman, Monotype

Stock:
Uncoated, 170gsm