The publication that kickstarted it all, boom saloon magazine has long been regarded as our pivotal showcase of democratising creativity for good. Bringing together an international collective of talents, our printed pages amplify the full spectrum of the creative industries – recognising spark where others only recognise sparkle and smashing through the barriers of education, status and background so often prevalent within such spaces. Across four chapters – the places, the people, the thoughts and the tangents – our magazine explores the importance of the creative industries against a backdrop of independent thinking, pioneering endeavours and thought provoking editorial. Fiercely print first, online we share just one excerpted feature a month, mirrored by a response feature, curated media list and shared map which are free to download for boom saloon members in thanks for their support of our work to rewrite the story of dementia.