At boom saloon we believe in the power of purpose, and ours is to champion the importance of the arts and creative industries. They have the potential to inspire and empower; to shape lives and carve soon-to-be-trodden paths. Yet not everyone has equal access to such opportunities; we’d like to change this. That’s why we’ll be running a different social project for every issue of boom saloon that we produce. Working in underprivileged areas, we’ll be using creativity as a force for good amongst those who are often not lucky enough to have such an opportunity. Our hope is that we can ignite in them such a passion they endeavour to advance this; one day creating work showcased in the pages of the latest edition of boom saloon, amongst the experts, the graduates and the professionals. It’s a tall order, but we wouldn’t have it any other way. The planning of project 001 is already taking place with our strategic partners; if you share our sense of purpose, get in touch now and help us democratise creativity for good.